TRIANGULATING DATA TO INVESTIGATE THE E-CIGARETTE AND VAPE PHENOMENON IN THE KLANG VALLEY: A MIXED METHODS APPROACH

Abstract

This paper explores how mixed methods in social science research can unlock deeper insights into the fast-evolving phenomenon of e-cigarette and vape (ECV) use among adults in the Klang Valley, Malaysia. Employing a two-phase Explanatory Sequential Strategy of Inquiry, the study combines diverse datasets which includes the National E-Cigarettes Survey 2016 conducted by the Ministry of Health, an original survey completed by the users of ECV, and in-depth interviews with the users and other stakeholders, resulting in the blending of statistical patterns with rich, lived experiences. By triangulating primary and secondary data, this paper not only provides a blueprint for navigating complex, understudied topics but also offers practical guidance for policy makers to understand emerging public health trends both locally and globally.

Keywords: Health Belief Model; mixed methods; public health; vape; e-cigarettes.